Value of Design Forum II Retail Business: Designing the new shopping experience

Organised by Interior Design Confederation Singapore (IDCS)

DATE 12 March 2014

TIME 9:30 – 10:45

VENUE Joyden Hall


Whether in-store or virtual, shopping habits have evolved. Retailers must respond with new strategies for retailing. It is no longer enough to satisfy customers. They demand to be surprised too, with a shopping experience that’s hard to forget.

Ms Debbie Kokoruda, design director of Proctor & Gamble, will share her perspective on the global trends in retailing; how design innovation is critical to staying ahead of the retail game; and the retail experience of P&G as one the world’s largest multi-national of consumer goods.

Two Singaporean retailers businesses and their respective design consultants will present their success stories in having used design to transform their business.


Interior Design


Name: Interior Design Confederation Singapore (IDCS)




Keynote Speaker

Debbie Kokoruda, Design Director, Procter & Gamble

Debbie Kokoruda Design Director, Proctor & Gamble

Debbie Kokoruda
Design Director, Procter & Gamble

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