DATE 14 March 2014
TIME 9:00 – 13:30
VENUE National Design Centre
9:00 – 11:00
Workshop 1 Student Presentations & Talk by Makiko Tsumura of Japan Institute of Design Promotion
Speaker(s): Scott Tan, Executive Creative Director, The Design Icon, N. Ziqq, Design Researcher, ONG & ONG,
Ace Chia, Designer, Elska Singapore & Makiko Tsumura, Manager, International Relations, Japan Institute of Design Promotion
A workshop on how young and small start-ups can leverage on creative thinking to discover the value proposition for their companies.
Workshop 2 Design Thinking by ONG & ONG
Speaker: Mark Wee, Director of OXD, Director, Experience Design studio, ONG & ONG
The discipline, “Experience Design” was founded on the understanding that beautiful physical environments alone do not always equate successful experiences, but great experiences are an empathetic and innovative combination of products, services, and environment as a compelling story. OXD works with clients to establish its story and strategy for memorable experiences that emotionally engage its users and impacts culture. The studio has a collective expertise in architecture, interiors, branding, business, product, and film, framed by a design thinking approach centered on understanding human motivation and behaviour.
11:00 – 11:30 Networking Tea Break
11:30 – 13:30
Workshop 3 Business Innovation: Designing for Future Needs by Lavaworks
Speaker: Jun Lau, Principal Consultant, Lavaworks
How can we achieve the next business breakthrough? Customers no longer value organisations that can deliver on time what they needed most now. While it is still important, customers these days are looking at how organisation are able to produce product and services that are aligned to their values and are able to meet their future needs. Building unique customer experiences to create long-term loyalty is essential given the pressures of global economic uncertainties. More and more customers are seeking fulfillment and meaning in their daily encounters with organisations. Herein lies the opportunity or threat. How do we design our services today to meet future needs of our customers? This topic provides organisational and business leaders with a good head start on innovation that matters.
Workshop 4 Moving Customers Online by Think Place
Speaker: Erin Entrekin, Executive Designer, ThinkPlace
How do you design efficient, effective organisations that are able to deliver great experiences for their customers, staff and partners? Erin Entrekin, design facilitator and Executive Director of ThinkPlace, will take participants on a two-hour interactive journey to understand how design thinking can transform businesses. Erin will show the application of design to strategy, business models, organisational architecture and business processes – all key ingredients of a business designed to deliver.
Scott Tan, Executive Creative Director, The Design Icon
Scott is currently the executive creative director of The Design Icon, a global creative firm. He will be sharing with the audience about his experience and insights to entrepreneurship in Singapore, Thailand & China. As a professionally trained industrial designer, he will also be sharing on how young and small start-ups can leverage on creative thinking to discover the value proposition for their companies.
N. Ziqq, Design Researcher, ONG & ONG
Ziqq is a design researcher, storyteller and avid filmmaker with a passion to create and capture meaningful experiences through design. He is the founder of ‘Design Says Hello’, a movement he started in 2010 to educate the public on the impact of design. Being trained in anthropology and interaction design, he believes that great design is able to make the world better when it addresses the hearts and needs of people and has a sense of timeless beauty.
Part of the Experience Design team at ONG & ONG, he has worked on various projects ranging from transport and wayfinding , to hospitality and workplace strategy. A passionate advocate of Design Thinking, Ziqq has considerable experience in using the methodology to help organizations deeply understand their users’ needs, thereafter bringing about transformative change through the development of innovative and integrated solutions.
Ziqq also sees the world through film and passionately captures his experiences and moments through his lenses, retelling these stories with others through his unique style of storytelling. His self-produced documentary, ‘Design’, was aired on local mainstream media and is an example of how film can be used as a powerful tool to raise the awareness of the value of design in Singapore.
Mark Wee, Director of OXD, Director, Experience Design studio, ONG & ONG
Mark Wee is the Director of OXD, the Experience Design studio at ONG & ONG. The discipline was founded on the understanding that beautiful physical environments alone do not always equate successful experiences, but great experiences are an empathetic and innovative combination of products, services, and environment as a compelling story. OXD works with clients to establish its story and strategy for memorable experiences that emotionally engage its users and impacts culture. The studio has a collective expertise in architecture, interiors, branding, business, product, and film, framed by a design thinking approach centered on understanding human motivation and behaviour.
Mark has designed innovative experiences for both the public & private sector, such as OCBC’s award winning Gen-Y bank Frank, HDB’s Branch Office of the Future at Punggol, and Sentosa’s POLW family attraction. The studio is currently working on redefining the SIA Silverkris Lounge & SGX’s workplace & public experience amongst other projects.
Also an award-winning architect, Mark’s projects have won design awards such as the President’s Design Award, the URA Heritage Award, the Singapore Institute of Architects Design Award, and the Interior Design Confederation (Singapore) Colour Award.
Mark is an SIA Council member and was the Chair of the SIA Architectural League 2011-12 and currently advisor to Archifest 2013. He is also an artist and illustrator.
Makiko Tsumura, Manager, International Relations, Japan Institute of Design Promotion
Born in 1968 in Yokohama. Got employed by Mitsukoshi Department Store in 1990, after graduating from Keio University, the Faculty of Literature. After the career at the ladies accessory department shop floor, appointed as buyer of imported food and accessories from UK and contributed to establish brand business. Managed whole process of branding, merchandising as a buyer.
In 2010, joined Japan Industrial Design Promotion Organization (currently Japan Institute of Design Promotion) as an international promotion manager and has executed several Japanese design promotions in various countries such as India, Taiwan, Hong Kong, Korea, Thailand and Singapore.
Jun Lau, Principal Consultant, Lavaworks
Lavaworks is a consulting firm which uses human centered principles to innovate business and build great teams. Just like the outpouring of lava during a volcano eruption, which represents life, passion and energy, we inspire our clients to explore new beginnings through unconventional approaches.
Jun came with a strong background in business consulting and organization development(OD). Jun’s consulting experience spans from working with clients from various industries including financial services, engineering, hospitality, healthcare, manufacturing, security services, telecommunications and government agencies.
A passionate design thinker and OD practitioner, Jun has led strategic projects in customer experience design and service innovation through cutting edge management tools. She provided business insights that enabled organizations to sustain brand leadership and growth through the use of industry best practices and qualitative research methodologies.
Formerly a Vice President in a financial institution Jun has worked alongside accomplished sales and service professionals in Singapore and Australia. She has led and developed capabilities for the sales and service operations, an award-winning business channel that has remained successful till this day. A sought after workshop facilitator and speaker, Jun was also responsible for strategic planning, organization excellence, learning and development initiatives in her past portfolio.
A passionate and dynamic facilitator, Jun believes that she is exactly where she is supposed to be: inspiring organizations and individuals to excel in the work they do. Integrated with what she does daily, Jun serves the special people and differently-abled folks in her community. Jun likes works by Monet, fancies the great outdoors and cosmopolitan activities. She enjoys reading and walking barefoot in the park on a sunny day. Jun is an ardent fan of local theatre productions and dreams about being involved in a playwright someday
Erin Entrekin, Executive Designer, ThinkPlace
Erin joined ThinkPlace in April 2012 and has since worked with the Department of Immigration and Citizenship, the Department of Families, Housing, Community Services and Indigenous Affairs, and the Attorney-General’s Department to develop strategies.
ThinkPlace is a strategic design consultancy that specialises in transforming complex systems that deliver public value, so they are more efficient and work better for people and society.