Judges for 2016

Priscilla Tsu-Jyen Shunmugam, Designer, Ong Shunmugam

Priscilla Shunmugam 2014

Priscilla Tsu-Jyen Shunmugam read law at the National University of Singapore but chose early retirement. In 2008 she spent a year in England studying dressmaking and pattern-cutting. Upon her return to Singapore, she began developing the womenswear label Ong Shunmugam.

In five years, Priscilla has steered Ong Shunmugam to emerge as one of the most promising fashion brands in Singapore and Asia. The label scooped the Grand Award at the 2013 Design for Asia Awards, and has presented collections at Paris Fashion Week, Singapore Fashion Week, the National Museum of Singapore and Beijing’s Museum of Women and Children.

Priscilla’s work has been acknowledged; she has been invited to present public lectures at the National Museum of Singapore and the Museum of Chinese in America in New York. In 2012, she was voted Designer of the Year at the Singapore ELLE Awards and in 2015, she received the International Woman of the Year Award for Business from the American Women’s Association. Priscilla also became the first representative from Singapore fashion to sit as a jury member at the 2015 Cannes Lions Festival.

She recently received The Her World Young Woman Achiever 2015 Award from Singapore Press Holdings and The Outstanding Young Alumni 2015 Award from the National University of Singapore.

Naoto Fukasawa, Designer, Naoto Fukasawa Design


Designing shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualising such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his design.

Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally. His concept for finding hints in subconscious behaviour of people which he named “Without Thought”, is most known and he runs “Without Thought” workshops to share his thoughts.

Fukasawa collaborates with world leading companies and brands as MARUNI, B&B ITALIA, MAGIS, Boffi, ABOUT WATER, ALESSI, Artemide, Glas Italia, Da Driade, NAVA, while consulting Japanese leading companies locally. His area of work is broad and he works with various fields in design beyond categories.Consulting works for Japanese companies are mainly focused on evaluating their cooperate strategies in line with the mean of sociality and how we define quality of life in order to direct the companies towards where society is inevitably heading. Such consulting work extends as far as to visualise design for their products which marks the company’s social responsibilities as well as to visualise their cooperate strategies and Fukasawa‘s work for consulting has led them to many successful results.

Michael Young, Industrial Designer, Michael Young Ltd


Michael Young was born in 1966 in Sunderland, a small industrial city in the North-East of England, and graduated from Kingston University in 1992. The following year, he founded the Michael Young Studio with the aim of providing exclusive, quality design services across an eclectic range of markets – from interiors to technology.

Over the past 20 years Michael Young has established himself as one of the leading international figures in his field. The unique nature of his work stems from his constant questioning of typologies and habits, combined with his innate passion for technology and his driving desire to discover new ways to reinterpret space.

Due to their unrivaled ability to generate an atmosphere that is at once both vibrant and relaxed, his designs have been imitated across the globe. The studio has developed a diverse network of relationships and produced work for clientele around the world.

Michael Young quickly came to the attention of revered retailers and institutions such as the Conran shop and the Pompidou Museum. He became known in the industry as a sophisticated minimalist acclaimed for his elegant, pared-down aesthetic design, which was in direct opposition to the elaborate style dominating London at the time.

After nearly a decade working across the UK and Iceland, Michael was enticed to Asia by his passion for pioneering technology, and in 2006 set up a studio in Hong Kong. Today the Michael Young studio is considered to be one of the most exciting and formidable design companies operating in Asia, responsible for designing icons for its clients that last a lifetime, have won awards and are presented in museums globally.

Michael Young continues to push the boundaries of experimental design. The studio specialises in creating modern design through exploring the endless possibilities Asia’s technological ingenuity provides. Propelled by the momentum created through collaboration with Chinese industrialists, the studio captures the strengthening ties between local industry and design, and exemplifies the skills of Asia’s industrial and manufacturing innovation.

The result is work that transcends design by harnessing some of the highest and most innovative manufacturing skills to create Industrial Art.

Michael Young’s vibrant imagination and his continued ability to innovate and take a fresh approach to a seamless blending of east and west is what keeps his work relevant and increasingly sought-after across all continents.

“It is Design as Industrial Art that interests me, not just as a limited edition, but on a scale of mass production.”

Timothy Power, Architect, Tim Power Architects

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Timothy Power was born in Santa Barbara, California, USA in 1962.

In 1985 he graduated with a Degree in Architecture from California Polytechnic State University.

Subsequently, he graduated with a Laurea Magistrale in Architecture (Dipartimento B.E.S.T. – Building, Environment, Sciences and Technology) from the Milan Polytechnic in 2006.

Tim Power is licensed to practice Architecture in Italy and EU countries.

Tim Power opened the Milan based TP/A in 1997 after collaboratiing with numerous International studios, including the influential design offices of Superstudio and Sottsass Associati.

TP/A _ Tim Power Architects, is a design studio providing Architecture, Interior Architecture and Design services for an International client base in Europe, North America and Asia. 
TP/A has realized a wide range of projects ranging from small scale product design, furniture, lighting and exhibit design to larger Interior and Architectural projects. TP/A has designed Architecture and Interior projects for numerous private clients in the Art, Fashion and Advertising worlds including Louis Vuitton, XYZ Communications, Samsonite, Motorola, Muji, Switch, Preziosismi, J Walter Thompson, TV Tokyo, Yoshie Inaba and UCI (Paramount), TP/A has designed industrial products, furniture and home goods for Zeritalia, Poltronova, WMF, Montina, Oluce, David Design, BRF, Alfi, Rosenthal, FontanaArte, Mitsubishi, Cassina/Interdecor and many others.

Installations and cultural activities include the Biennale of Art in Venice (German Pavilion 2000), the 1999 Biennale of Design (St. Etienne) and advisor for the Biennale of Architecture (2000, ‘Radical’ Section).

Recent projects include luxury, retail, hospitality, and work environments as well as cultural and public projects in Europe, Asia and North America.

Collaborative works with leading International Architects and Artists have amplified the visibility of TP/A, reinforcing the studios successes on both a commercial and critical level on projects focusing on public space, landscape urbanism, and environmental interventions.

TP/A and their established global network offer full service engineering solutions, team building, project management, and construction supervision and is fully committed to teamwork and implements this philosophy throughout the entirety of the design process for projects ranging from infrastructure to urban planning, architecture, commercial interior fit-outs to full service event and exhibit production and coordinated communications and graphics services.

Larry Peh, Creative Director, &Larry


Larry Peh is the Creative Director of award-winning design studio &Larry and a founding member of The
Design Society. Awarded by Perspective Magazine as the top 40 creatives under 40 in Asia, Larry’s
approach is underpinned by a desire to create work that is honest, functional and expressive beyond
aesthetics. Having adopted the Eameses motto to “take your pleasure seriously”, examples of this
philosophy can be seen in his diverse body of work that includes branding, graphic design, advertising,
product and spatial design.

Next to his commercial practice, Larry is also the designer of his much-acclaimed “Objects” series. Drawn
from distinctly Singaporean origins and imbued with a cosmopolitan spirit, his sharply observed pieces
possess a narrative quality that belies his roots in photography and graphic design, inviting the observer to
partake of each confluence in form, function and social commentary.

In 2014, Larry was conferred Designer of the Year at the President’s Design Award. This award is
Singapore’s most prestigious design accolade, representing the pinnacle of recognition in the industry..

Chan Ee Mun, Senior Associate, WOHA

Chan Ee Mun copy

Ee Mun is senior associate at WOHA, a regional design practice based in Singapore. He has been associated with WOHA since 2002 as project leader for key residential, commercial, conservation, institutional and hospitality projects. Having been acknowledged by the Urban Redevelopment Authority (URA) Singapore as a leading young architect in “20 under 45: The Next Generation”, Ee Mun is helping shape Singapore’s urbanscape and policy for the future on the invitation of Singapore’s statutory boards. He is engaged in academia as a visiting design tutor, lecturer and external examiner at local art and architectural institutions such as the National University of Singapore, Singapore University of Technology and Design and Nanyang Academy of Fine Arts.

Jeff Cheong, President, Tribal Worldwide Asia & Head, Tribal Worldwide Singapore


Jeff is one of Singapore’s digital advertising veteran. He now leads Tribal Worldwide Singapore and Asia.

He led global brands like Unilever, Nokia, Heineken, Exxon, J&J, McDonald’s, Audi, Mercedes, Citibank and Uniqlo.

He has also produced some of the most memorable works locally for SG50, The Future of Us showcase, Changi Airport, Jewel Changi Airport, National Day Parade, Pioneer Generation Package, Singapore Memory Project and Singapore Airlines.

Under his leadership, the agency attained A-list status since 2009 and maintained top 3 position for Singapore and South East Asia and named as Campaign Asia’s top below 40 executives.

Jeff is also the creator of ‘Singaporean of the Day’ – a soclal documentary that gives day-to-day Singaporeans a voice to tell their story. www.singaporeanoftheday.com .

Simon Ong, Group Managing Director & Co-Founder, Kingsmen Creatives


Simon Ong is the Group Managing Director and co-founder of Kingsmen, a leading communication design & production group with 18 offices across Asia Pacific and the Middle East. With more than 40 years of experience in communication design, he has led his creative team to win prestigious awards such as the President’s Design Award, SRA Best Retail Concept Award, SFIA Hall of Fame and the Promising Brand Award in Singapore, as well as the A.R.E. Retail Design Award & RDI International Store Design Award in USA. Simon was also a former board member of the Association of Retail Environments (USA).

He is actively involved in the creative industry as Chairman of the design cluster in the Manpower, Skills & Training Council of WDA, Design Committee of Singapore Furniture Industry Council, and Presidential Advisory Commission of Design Business Chamber Singapore.

Lionel Chok, Chief Marketing Officer (Espert.co), One Maker Group


Lionel is an aspirational Creative Technologist with over 18 years of experience in media and design – before he achieved distinction in his postgraduate Masters (MSc) in Creative Technology at Middlesex University in London recently.

In between hackathons in which he won 3 in 2015, dabbling with microcontrollers, creating from 3D Printers, building sites and apps, augmenting reality and also virtually – he is looking forwards to using technology more creatively; particularly in media and design.

2015 also marks his 12th year in education as a media trainer – lecturer – facilitator and mentor.

Bassam, Managing Director, Chemistry

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Bassam is Chemistry’s Managing Director, consulting on Product & Service design innovation.

He is passionate about bringing together both critical and creative thinking to help companies expand their potential, change team dynamics and generate impactful solutions to difficult business challenges.

After a 5-year stint with Philips Design (Philips Electronics) as Senior Design Consultant, he joined Chemistry in 2002. His workshops and creative sessions have impacted a wide range of industry sectors including Tourism, Retail, Manufacturing and Healthcare for companies like Dell, GE Healthcare, Tan Tock Seng and the Singapore Tourism Board.

His opinions and ideas have been covered on Channel News Asia, Singapore Institute of Management, SC Global magazine, the Singapore Business Times and The Edge.

Bassam was born in the UK and holds a 1st Class BSc (Hons) in Product Design from Brunel University, UK. He is one of a select group of consultants appointed by Singapore’s government productivity agency, ‘Spring Singapore’, to deliver their programme on Design Thinking under the Capability Development Grant.

In his spare time, he likes to explore the freedom of fine art painting, applying creativity without a client brief!

Ulrich Schraudolph, Founding Director and Design Director at XentiQ,

Ulrich is Founding Director and Design Director at XentiQ, a Singaporean design consultancy. He has 25 years of product design experience, working many years in product design consultancies in France and Singapore, after studies in Germany, Switzerland and the United States, where he attended Art Center College of Design. He also holds a Masters in Human Factors Engineering from NTU. Ulrich’s client record includes multinational corporations like Colgate, Unilever, Alcatel, Sagem as well as SME’s in fields ranging from electronics and industrial equipment to furniture, optical and medical products among others. In Singapore he has been working in design programs for companies such as HP, Osim, Hyflux, Honeywell, Singapore Technologies, LUX Asia Pacific, Woodhead, smartBridges and Shell Solar.

Ulrich has been a consultant with the Korean Institute of Design and Packaging (KIDP) and a lecturer at CREAPOLE design school in Paris, the Asian Productivity Organisation (APO), at National University of Singapore (NUS), Nanyang Technological University (NTU) and Singapore Stanford Biodesign (SSB), among other lecturing activities. He served many years in the executive committee of DBCS, last as Vice-President (2011 – 2013).

Hans Tan, Designer and Assistant Professor, Division of Industrial Design, National University of Singapore


Hans Tan is a practicing designer and an assistant professor at the Division of Industrial Design, National University of Singapore. His work is occupied with the authenticity of the contemporary design artifact being a deliberate gesticulation of material culture. He deploys design as medium, making use of utility as a pretext to comment on design and its industry as a phenomenon. With a keen interest in developing materials and processes, he explores ideas concerning identity, heritage, and consumption.