Ethical Standing


6.1. Ethical Business Practices

The design organization should comply with ethical business practices, in particular in respect to the creative field. It should not engage in unfair competition (such as free pitching or in general free creative work) and adopt policies that balance its own as well as its client’s interests. Its policies should be driven by a fair approach to its business, and towards fostering better ethical standards in the industry as a whole.

Indicators are legal documents specifying sound ethical conditions, adaptation of specific policies of an industry association such as DBC, declarations of ethical concerns.

6.2. Plagiarism

Designers will not engage in plagiarism and will take reasonable care to ensure their work does not infringe the IP of other parties.

Indicators are the track record of the organization in this respect.

 6.3. Global Concerns / Corporate Citizenship

Ethical aspects also cover initiatives and activities concerning interest beyond the client/consultancy or global concerns, such as universal design or pro bono work. As a company, there might be policies directed at special needs individuals or minorities that are evidence of the high ethical and moral standards of the company. It may be involved in donations to charities or NGOs, sponsorships or other activities in a ‘corporate citizen’ context.

Indicators are declarations of ethical concerns, examples of Pro Bono work, evidence of high standards in employment and it’s track record of activities as a ‘corporate citizen’.

6.4. Design for Sustainability

A higher ethical responsibility of a design organization can manifest itself in integrating aspects of sustainability, environmental concern or ‘green’ design in its commercial work. Such an approach might involve creating suitable tools and approaches to tackle this objective.

Evidence is project records, Awards, or project methodologies and tools.