Design Transforms Business 2

DATE 12 March 2014

TIME 14:00 – 15:00

VENUE Joyden Hall

From the leading minds in design and the protection of intellectual property management, understand how businesses can leverage on design to stimulate growth. Find out how Hideichi Misono, the man responsible for Toyota’s design philosophy, uses design to bring success to both Toyota and Lexus.



Adrin Loi, Executive Chairman, Ya Kun International

Adrin Loi, Executive Chairman at Ya Kun International

Adrin Loi, Executive Chairman at Ya Kun International

Mr Adrin Loi took over the business of Ya Kun Kaya Toast in 1998. In 2000, he set up Ya Kun (S) Pte Ltd and became its Managing Director, overseeing the whole food manufacturing facility. He was also integral to the Company’s plan for expansion through franchising and in 2001, Ya Kun International Pte Ltd was established. The Company has grown from the flagship outlet at Far East Square to 42 outlets islandwide. The Company had also expanded regionally, establishing its presence in Indonesia, Korea, Taiwan, Japan, Philippines, China, Myanmar and UAE. Now, as Executive Chairman of Ya Kun International, he is still involved in every aspect of the business.

Mr Adrin Loi received the inaugural Spirit of Enterprise (SOE) Entrepreneurship Award in 2010, and is currently the Treasurer on the SOE Board of Governors 2013. He is also a member of Award Organising Committee for the Singapore Prestige Brand Award (SPBA) 2013.

Adrin is a Council Member to North East CDC serving in the Family Committee. He is a board member of the 3rd Marriage Central Advisory Board. He is also a Patron of Pasir Ris West CCC.

David Jia Wei, Founder, LKK Design

David Jia, CEO, LKK Design

David Jia, CEO, LKK Design

Some say David Jia has created a miracle. In the short course of six years, armed with the vision “To create harmonious designs with the power of moderation”, he founded LKK Design from scratch. LKK Design is now an internationally acclaimed design company with four international design awards under its belt. Main stream media such as the State Council Information Office of the PRC, CCTV and Phoenix TV have always chosen LKK as the representative when promoting Chinese creative industries. Beijing is home to LKK Design, and it has strategically branched out to Shanghai, Shenzhen, Chengdu and as far as London, allowing it to become the first Chinese design company to set foot in a foreign market.

In an era that demands integration as a solution, he pioneered the integration of business strategy, research consultancy, industrial design, mechanical design, UI design, product promotion and brand management into a one stop shop, tailor made for each of his clients and established his high end design consultancy – The David Jia Design Consultancy. David has often been praised as a commercial designer that is not only creatively talented, but also has an innate sense of business acumen. His strategic co-operation with the World’s top 500 companies has only made him better. The perfect integration of Chinese culture, Design trends, and Commercial Values is his never-ending quest.

To “Cross Boundaries” is David’s other design vision. Using “Creativity is Water” as a concept, he has successfully provided services to the 6 major aspects of the secondary sector. Then further transferred this concept into primary and tertiary sectors, establishing Creative Farming, and have begun research in Creative City Urban Culture, he also established the furniture brand “Shang Shang” which interprets the aesthetics of Chinese living. He wishes that creativity can be penetrated into everyone’s blood, into every citizen’s daily lives.

Hideichi Misono, 
Advisor, Tecno Art Research Co. Ltd.; Former Senior General Manager of Toyota Design Center

Hideichi Misono, 
Advisor, Tecno Art Research Co. Ltd.

Hideichi Misono, 
Advisor, Tecno Art Research Co. Ltd.

After working on various projects at Toyota – including the post of Executive Vice President of the Calty Design Research in California – Hideichi Misono headed the company’s luxury lines, including Lexus.

From 2001, as Senior General Manager of the Design Center, Misono supervised all Toyota design and was instrumental in establishing the carmaker’s design philosophy.

In 2004, he moved to Tecno Art Research, an affiliate of Toyota’s design group. In addition, he is a visiting professor at the Graduate School of Engineering Chiba University, Japan. He is also a director of JIDPO (Japan Industrial Design Promotion Organization).

For Hideichi Misono, “The definition of “Successful design” is various. It could be classified into designer’s self satisfaction of success, success from business point of view, customers’ point of view, and so on. Of cause if your design covers everything, it is the perfect “Successful design”. However it will be very difficult.”

Low Cheaw Hwei, Head of Product and Service Design for Philips & Global Creative Director for Consumer Lifestyle

Low Cheaw Hwei, Global Creative Director at Phillips Design

Low Cheaw Hwei, Global Creative Director at Phillips Design

Low Cheaw Hwei has been with Philips Design since 1991 and mainly based in the Asia Pacific region. In 2002 he was made Senior Creative Director in the sector previously known as Consumer Electronics (CE) and currently holds the appointment of Global Creative Director for Consumer Lifestyle portfolios. His responsibilities include overall creative direction, design business strategy and direction management while leading a team of more than 60 designers in the region, and globally.

Cheaw Hwei started at Philips Design in Singapore after completing his education. He lived in the Netherlands from 1992 to 1993 working as a member of the Philips audio concept design team. He then took on a senior position in product design in Hong Kong before moving back to Singapore in 1997 as Branch Director and Design Account Manager.

From 2000 to 2002 he was Design Account Director as well as Design Director for the Philips audio global portfolio. Over the years, he has led his team to numerous international design awards and commercial achievements.

In addition to his responsibilities at Philips Design, he has served on several design committees and design competition judging panels. He is presently a board member of the Design Singapore Council as well as a member of Singapore Temasek Polytechnic’s Board of Governors. He also chairs the design school’s advisory committee.

Cheaw Hwei has addressed various forums and seminars, particularly on the topics of branding and innovation. He also chaired numerous discussion platforms including the Singapore International Design forum 2005. He chairs the organizing committee for ICSID World Design Congress Singapore 2009. When not engaged in design, he enjoys contemporary painting, a game of football and is an avid book collector. Low Cheaw Hwei was born in Singapore in 1967 and graduated from Singapore, Temasek Polytechnic in Product and Industrial Design. He also completed a postgraduate industrial design diploma course from Milan’s Domus Academy in Industrial Design in 1991. He is currently pursuing a MBA in Strategic Marketing. He resides in Singapore.

For Cheaw Hwei, “Design is no longer just a capability, discipline or profession. It will be a faculty and any organization, company or brand seriously interested to thrive in our multifarious and fuzzy world will have to weave design into their culture… design is no longer just for designers”

Moderator, Tai Lee Siang, Group Managing Director, Ong & Ong Pte Ltd

Tai Lee Siang, Group Managing Director, Ong & Ong Pte Ltd

Tai Lee Siang, Group Managing Director, Ong & Ong Pte Ltd

Tai Lee Siang held the position of President of the Singapore Institute of Architects (SIA) from 2007 to 2009, and consolidated the institute’s “Blue Print” to establish numerous firsts.

On the design front, he led the inauguration of ARCHIFEST, a festival which promotes architecture excellence among the professionals and general public. He then pioneered the first Practice Convention 2009 – a strategic forum to address practice concerns of Singapore architects. In the same year, Mr Tai also initiated the establishment of Architecture Professional Course to prepare young graduates sitting for their Professional Practice Examination.

Currently, Mr Tai is the Group Managing Director of Ong & Ong Pte Ltd, a multidisciplinary consultancy firm that provides 360o solution encompassing Urban Planning, Architecture, Engineering, Landscape Architecture and Interior Design. As of April 2013, he is the President of Design Business Chamber Singapore (DBCS), a multidisciplinary design organisation which promotes design excellence and good business practices.

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