Design Means Business

DATE 12 March 2014

TIME 9:30 – 10:45

VENUE Joyden Hall


Design is no longer just a capability, discipline or profession, instead it has become a faculty and any organisation, company or brand seriously interested in thriving in this multifarious would will have to weave design into their culture.



Audrey Yap, Founding Partner, Yusarn Audrey

Audrey Yap, Founding Partner, Yusarn Audrey Audrey’s career in law spans over 2 decades. She is well known amongst her clients and peers as an astute IP lawyer and strategist and is a champion for the concept of IP as a new class of asset. She is also a qualified Patent Attorney. She helps her clients’ shape their IP portfolios and worldwide filing & monetisation strategies to better extract value from their IP.

Audrey is the only lawyer in Singapore who has consistently been named one of the World’s Leading IP Strategists in a London based survey conducted by IAM magazine ( since 2009 till 2013 for 5 years running. Audrey was named as one of Singapore’s leading lawyers in the 2008 Who’s Who Legal.

Audrey’s work is both local and international. In 2004, the World Intellectual Property Organisation appointed her as regional consultant to design and head up a study involving intellectual property as an economic tool for ASEAN. She served as an external expert for the European Patent Office under the EC-ASEAN IP Cooperation Programme.

Audrey was also appointed in 2011 under a trade related project funded by European Union as the Expert assisting IPO Philippines in a national project in developing the model for Innovation & Tech support offices (ITSOs) throughout the country and providing training for 28 Philippines Universities involved.

In 2012, Audrey served on IPOS Steering Committee on a National IP Competency Framework as well as on the IP Sub Committee on “Developing a vibrant market place for IP transactions and commercialisation” for the purpose of the IP Hub Master Plan for Singapore, launched in March 2013.

Audrey is an Adjunct Fellow of the IP Academy of Singapore. Audrey has served on LES Singapore Exco since 1999 and was elected the President of the Licensing Executives Society Singapore for 2011/2013 and served as Co-Chair of the Asia Pacific Committee, and Vice Chair, External Relations Committee LESI for a couple of terms. Audrey is currently Legal Counsel to the LES International Board. Audrey was also a council member of the Association of Small and Medium Enterprises (ASME) from 2010 till 2013 and the Chairman of Singapore Prestige Brand Awards, a jointly organised event by Singapore Press Holdings’ Lianhe Zaobao and ASME in 2012 & 2013.

He Shouchang, Vice-chairman, Shanghai Creative Industry Association

He Shouchang, Vice-chairman, Shanghai Creative Industry Association

He Shouchang, Vice-chairman, Shanghai Creative Industry Association

He Shouchang was the Deputy Director General of Shanghai Municipal Bureau of Culture, Deputy Director of Shanghai Informatization Office and Chairman of Shanghai Theatre Academy. Mr. He was responsible for the promotion of culture and creative industries in Shanghai. He participated in the general planning and designing of many important events in Shanghai, such as the opening ceremony of East Asian Games, for which he was awarded the First Prize of Stage Art Design and Second Prize of Stage Technology by the Ministry of Culture of China. He has also lead the design for projects of “Neon Light Project on Nanjing Road – Phase 1”, “Shanghai Urban Planning Hall”, “Shanghai Pavilion in 2000 Hanover World Expo”, “Gift of Shanghai municipal government for the return of Hong Kong in 1997”, During recent years, Mr. He is mainly responsible for the promotion and development of the creative industries in Shanghai. He has participated in the drafting of the 12th creative industries in Shanghai and directed the operation of Shanghai Culture and Creative Industries leading Group Office.

On the research in the field of creative industries, he has edited and published many books such as the Overview of Creativity, Creativity-from knowledge to Capital, and many articles such as What’s the direction of the development of the creative industry in Shanghai under the background of urbanization, theory Thinking about Creative Industry, Creative Industry-New perspective to observe Shanghai. And one of his articles – the Strategy Thinking about the Promotion of the Development of Shanghai Creative Industry – was awarded the Second Prize of Policy Consulting Decision Making Study for Shanghai municipal government.

Mr. He was in charge of the application of Shanghai for the UNESCO Creative Cities Network in 2009, which led to the authorization of Shanghai as one of the cities of design successfully. He is the Chief Editor for Annual Report of Shanghai as UNESCO City of Design and Impression of Shanghai Design. He is also the general planner of Shanghai Design Week.

Scott D. Anthony, Managing Partner, Innosight

Scott D. Anthony, Managing Partner at Innosight Scott D. Anthony is managing partner of Innosight, a strategy and innovation consulting firm. Based in the firm’s Singapore offices since 2010, he has led Innosight’s expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures).

Scott is a sought-after strategic advisor who has worked closely with senior leaders in companies such as Procter & Gamble, Johnson & Johnson, the Ayala Group, Kraft, SingTel, General Electric, LG, Credit Suisse, and Cisco Systems.

Scott has written extensively about innovation. He is the coauthor of the forthcoming book, The First Mile, to be published in May 2014. He is coauthor of the  eBook Building a Growth Factory and author of “The New Corporate Garage,” which appeared in the September 2012 issue of Harvard Business Review, as well as The Little Black Book of Innovation, published by Harvard Business Review Press in January 2012. He is the co-author of the Harvard Business Review article “How P&G Tripled Its Innovation Success Rate.” He co-authored Seeing What’s Next (2004) with Harvard Business School Professor and Innosight founder Clayton Christensen and was the lead author of The Innovator’s Guide to Growth and author of The Silver Lining. He has written articles for publications such as The Wall Street Journal, Harvard Business Review, BusinessWeek, Forbes, Sloan Management Review, Advertising Age, Marketing Management and Chief Executive, and serves as a judge in The Wall Street Journal’s Innovation Awards. He has a regular column at Harvard Business Online.

His passion is in enabling innovators around the world to realize their untapped potential. In early 2010 Scott and his family relocated from the United States to Singapore to take advantage of the booming opportunities for innovation in Asia. He has spent significant time on the ground in India, Singapore, Korea, and the Philippines, and believes these and other countries are poised to be true innovation powerhouses.

Moderator, Lawrence Chong, CEO, Consulus

Lawrence Chong, CEO, Consulus Lawrence Chong is the Chief Executive Officer and Director for Strategy Development at Consulus. The regional firm specialises in organisational branding with business and design capabilities. Lawrence has consulting experience in more than 15 cities from New York to Singapore and in diverse industries such as public sector, banking and oil and gas.

As Director for Strategy Development, he has served governments in Singapore, Pakistan, Vietnam and Brunei and Global NGOs such as the World Conference of Religions for Peace (New York). He has worked with major corporations such as MTU Friedrichshafen (Asia Pacific), Tokio Marine (Asia-Pacific) and Bank Islam Brunei Darussalam (Brunei). He has also worked on branding projects with IE Singapore (iadvisory), Singapore Business Federation and the Singapore Chinese Chamber of Commerce. He was the youngest judge to serve on the Singapore Promising Brand Awards in 2004. Till date, Lawrence has consulted in Bangladesh, Brunei, India, Thailand, China, Australia, UAE, United States, Sri Lanka, Japan, Myanmar, Malaysia, Vietnam, Pakistan, Philippines, Singapore.

His insights and articles on branding have appeared in the Business Times (Singapore), Marketing Magazine (Southeast Asia), The Practice (Asia), iadvisory (Singapore), HRSingapore, Radio 938 (Singapore), Saigon Times (Vietnam), Vnexpress (Vietnam), Saigon Entrepreneurs – DNSG (Vietnam), Enterprise Bridge (Vietnam), VTC10 (Vietnam), Ceylon Today (Sri Lanka), Brunei Times (Brunei) and Borneo Bulletin (Brunei).

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